Once your website has been launched it assumes a life of its own. It becomes a dynamic entity, providing different experiences and information to different people who will respond in many ways.
One thing all users will have in common is the expectation of accurate, timely information. That expectation will need to be satisfied not merely the first time they visit the site, but every single time. One bad experience with inaccurate or out-of-date information and users will think twice about using your site again.
Changing your website on a periodic basis is important to your business and clients. Prospects and clients will not return to the same page time after time if the content does not change. Going back to a web site that does not change is like attending the same movie over and over again. Eventually your prospect will refrain from it and leave permanently.
eBusiness Services content maintenance takes care of this problem and supports a healthy return of your clients to your site.